Our vision is as follows:

• To brand the Heroines of Tomorrow as a trademark of quality which our members may refer to when presenting themselves and their businesses to potential business partners.


• To create awareness and acceptance of the Heroines of Tomorrow in the general public through our links to relevant networks, educational and political institutions and the media.


• To work hard to enable more women to set up their own businesses.


• To provide proper guidance that encourages women to set up their own business. We feel that too many women never get to use their innovative ideas because they do not receive the proper guidance.


• To contribute to make the Heroines of Tomorrow a known and respected as a highly active and professional network where the members acknowledge that a network is a place where you have to give and take in terms of information, experiences and guidance.


• To eliminate the existing prejudices about women and entrepreneurship.


• To become role models for future female entrepreneurs.


• To increase the rate of female entrepreneurship when females are provided with proper guidance and help.


• To increase the number of new businesses represented by women to 50% by the year 2015. Currently in Denmark, 16,000 to 18,000 new businesses are established every year, and only approximately 20% are represented by women.

We are currently working within the following areas to achieve our objectives:

• We are participating in several think tanks on education and the establishment and development of businesses. Furthermore, we are members of "visions" panel with the Danish Ministry of Education and Research.


• We are campaigning for the establishment of a maternity fund for entrepreneurs.


• We aim to function as role models for future female entrepreneurs by drawing attention to and actually providing examples of successful women.


• Moreover, we hope that this will help emphasise that female entrepreneurs have other and, if possible, even better qualities than male entrepreneurs.


• Our objective is to become visible in the media by contributing with stories focusing on different areas of female entrepreneurship.


• Finally, our objective is to become a place where you will be able to get in touch with future business partners whilst a having a good time.